People and companies are jumping onto the Internet faster than any other communication medium because they realize a successful Web site can:

1. Create a leading-edge image.
2. Enhance customer communications and service
3. Increase visibility and market expansion
4. Execute online sales and service transactions
5. Provide global information distribution
6. Lower communication costs (long distance phone calls, faxes, and overnight deliveries)

Who's Online?

Tens of thousands of companies - millions of individuals (45 million individuals is the latest figure I have seen)! People are accessing the Internet, hungry for information about every subject imaginable.

How Does the Internet Fit In?

1. As an advertising and public relations medium
2. As a direct sales medium
3. As an internal communications medium
4. As a customer service and technical service delivery medium

As a Direct Service Delivery Medium

1. Suitable where the customer does not have to be present in person to be served (counseline.com psychological services)
2. Expandable to worldwide market potential
3. Naturally applicable for informotion services mediurn

As a Collaborative Cormmunications Medium

1. lntranets
2. Extranets
3. Online communities

Where Can the lnternet Lead You?

1. State-of-the-art communications for a state-of-the-art company
2 International communications for an international company new selling channel-national and international in scope
3. Added efficiency of ordering process lets sales reps concentrate on relationships and personal service, not ordering details
4. Usability by reps to place orders from the field for automated processing
5. Happy marriage with database technology for easy location of every item in inventory
6. Maximization of benefits and conquering of HQ/subsidiary organization limitations
7. Time and space constraints eliminated-plenty of room for all products and sales messages
8. Reduced reliance on expensive catalog paper, printing, and distribution costs
9. Full compatibility with existing investment in electronic art


Another Informative Report: 17 Reasons Why You Should Market Your Business on the Internet and Join Elists.com Professional Business Lists

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